Hiding In Plain Sight: Piaget Launches The Andy Warhol Camouflage Limited Edition

Andy Warhol was not the first artist or designer to use camouflage motifs, but his series of self-portraits, which he produced shortly before his death in 1987, may be the best known examples of adopting camouflage for use in the fine arts. In those images, Warhol overlaid silkscreened self-portraits with camouflage patterns, and the resulting enigmatic images were both evocative and resistant to interpretation, with MOMA curator Kynaston McShine saying that the artworks had a “ravaged maturity,” with the use of camouflage raising questions about identity, concealment, and the tension between interior experience and public life.

Warhol was a watch collector and Piaget enthusiast, and in October of 2025, Piaget released its first official collaboration with the Andy Warhol Foundation: the Collage limited edition. Piaget has just launched its second collaboration with the Foundation: the Andy Warhol Camouflage.

The new Camouflage is built on the basic design of Piaget’s Black Tie watch, which has a lugless stepped case; Warhol owned the original model, which he acquired in 1973, and the design is now the basis of the Piaget Andy Warhol collection. The new Camouflage watch is an 86 piece limited edition, and the dial is decorated with what is essentially a marquetry camouflage pattern, which further abstracts the camouflage design motif Warhol used to enigmatic effect in his self-portraits.

The dial is a combination of brushed yellow gold, mirror polished rose gold, turquoise, and sodalite. Sodalite is a familiar, if not common, material to watch enthusiasts; it is a deep blue mineral, similar to but different chemically from lapis lazuli, and it has been used for ornamental hardstone dials by Piaget (as well as other brands) for several decades.

The movement is Piaget’s in-house extra flat caliber 501P1, which is an updated version of the 501P; the 501P was originally introduced in 2020, with the 501P1 coming out just a year later. The caliber 501P1 runs at 28,800 vph, in 23 jewels, with a 40 hour power reserve and its quite flat, at 20.5mm x 3.63mm (although not an ultra flat movement per se).

The Andy Warhol Camouflage does not include an actual portrait of the artist, but it does probe the same crossover territory that the original artworks did, albeit in a slightly different direction. Camouflage has been abstracted from its military origins by designers for many decades, and in this watch, the connotative space the watch inhabits pits conventional luxury against the Pop Art legacy of Warhol, within a design space and history that references the specific celebrity culture Warhol explored so avidly, and the broader domain of public display and ostentation. It is of course, perfectly possible to take the watch more or less at face value (to make a feeble pun) and to appreciate its high-low crossover character without going any deeper, but the echoes of Warhol’s last works, which are also some of his most personal and most mysterious, give the Camouflage a deeper symbolic presence as well.

The Andy Warhol Camouflage by Piaget: case, rhodium-finished white gold with white gold caseback, laser engraved with Andy Warhol’s signature; 45mm x 8.08mm, water resistance 30 meters. Marquetry camouflage motif dial in yellow and rose gold, turquoise, and sodalite. Movement, Piaget in-house caliber 501P1, 20.5mm x 3.63mm, 40 hour power reserve, running at 28,800 vph in 23 jewels. Limited edition of 86 pieces world wide (commemorating the year that Warhol debuted the Camouflage self-portraits) and price is by request.

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